Google has bought ad technology start-up “Invite Media,” is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year. “I don’t have a price for the deal nailed down, but I believe it’s in the $70 million range.
Google officially confirmed the acquisition, “We’re happy to announce that we’ve acquired Invite Media, an innovative start-up based in New York and Philadelphia. Invite Media has developed technology that enables advertisers and agencies to use “real time bidding” to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface. Think of Invite Media as just like DoubleClick for Advertisers (DFA) itself – technology that delivers ads across multiple websites,” writes Google.