Google and Facebook are dominant players in UK in their respective fields, a recent Hitwise report showed Google achieved an unprecedented 92% market share of all searches conducted by UK Internet users, and Facebook accounted 53.72% of all UK Internet visits to social networks in June, growing its market share of visits to the Social Networking and Forums category by 0.11%.
The Hitwise report revealed that although Google is increasing its dominance within search, search engines overall are becoming less significant as a source of traffic for websites. Search has historically accounted for around 40% of visits to all websites but the most recent figures for upstream visits to All Categories show that search accounts for 34.29% of all traffic delivered to websites in June 2011.
Google UK accounted 92.02% of search share for the country. This figure represents a sharp increase from last month, when Google held 90.53% search share, and an increase from June of last year, when Google held 91.82%.
Yahoo and Microsoft sites, when combined, represent 5.84% of search share.
Analysis of the top social networking sites for June shows that Facebook has recovered after three months of declining visits, and YouTube is still growing strongly.
Facebook accounted 53.72% of all UK Internet visits to social networks, growing its market share of visits by 0.11%. YouTube was the fastest moving social network for the fourth consecutive month, accounting 20.76%.
"Social networks are now the second biggest source of traffic to all websites online after search. In June 12.54% of UK Internet visits to All Categories came from a social network, and the vast majority of that traffic is coming from Facebook and YouTube," Hitwise reports.