On November 16, 2010, Google Mobile Ads team announced a Google Goggles Marketing Experiment in which brands "Goggles-enabled" some of their print ads, movie posters and other media. Today, the team announced an exciting new Goggles-enabled campaign from HTC.
"Google and HTC collaborated to create a campaign featuring Google Goggles in the US to raise awareness of their new HTC Sensation smartphone and further explore the concept of media bridging. HTC has partnered with prominent artists to make exclusive content available to users who scan their print, outdoor, and TV ads with Google Goggles," Google revealed.
"This campaign uses Google Goggles to connect offline media to the mobile web. Users can experience and download exclusive music, videos and creative content via HTC's campaign."
To check out this new Goggles-enabled campaign, download the Google Mobile App from Apple App Store or the Goggles app from Android Market and scan ads from HTC's campaign that're marked with Goggles logo, or simply scan the ad below with Goggles:
[Source: Google Mobile Ads blog]