G4 a one stop destination for cutting edge tech gadget and video game news and information, considers mobile an extremely important extension of the G4 brand.
"In order to quickly grow Android app adoption at launch, G4 used a variety of marketing activities to drive installs. To reach new customers, G4 used mobile display advertising on the AdMob network. AdMob helped G4 easily reach engaged Android users on their phone, where they could be easily converted into app users.
Understanding the return on investment of app promotion was also an important part of Android launch. Tracking performance with app download tracking enabled G4 to evaluate what ads and Android devices showed the highest conversion rate and lowest cost-per-install. By refining device targeting and only running on the most effective ad creative, G4 was able to maximize return from their marketing budget. The campaign drove a conversion rate of 8.01% across all ads and devices, while top ads converted at 12.25% and top devices at 16.47%," explains Google.