FX Network have put Google Voice to use in quite a unique way by giving fans of It's Always Sunny in Philadelphia & The League a creative way to interact with their favorite shows. Each show has a dedicated Google Voice number that fans can call and leave a voicemail to sound off about their favorite (and least favorite) characters, episodes and storylines.
If you haven't experimented with online video, think about creating a campaign for this holiday season. YouTube offers opportunities to advertise through customized user channels, promoted videos and display, and inStream ads.
A handful of lucky fans' voicemails get selected by the FX team and are featured on the site for all to hear.