Front Runner for SharePoint can help software companies move your SharePoint 2007 application to SharePoint 2010. When you join Front Runner program, you can access one-on-one technical support by phone or e-mail from developer experts, who can help you get your app compatible with SharePoint 2010. Once your app is compatible, you'll get a range of marketing benefits to help you let your customers know that you're a Front Runner. Benefits include: Access new Microsoft products early, Get one-on-one app support from development experts, Receive technical support from Microsoft experts, Get marketing materials & special promotional offers to help you take your apps to market faster, Show your Front Runner stamp on all your marketing materials, Help with Microsoft solution profile that can connect you to millions of potential customers, Customizable PR template to maximize your customer outreach, Ready-to-go marketing campaign: Enjoy US$1000 discount on campaign costs.
More info: Front Runner for SharePoint