Back in March, Europe's highest court ruled that "Google had not infringed trade mark law by allowing advertisers to bid for keywords to third party trade marks." The ruling applies to three cases, "Louis Vuitton, bride service CNRRH and travel agency Viaticum". Now, the "French Supreme Court was unequivocal in their rulings and anyone who reads them will be left in no doubt that there was "no trade mark infringement in these cases.
In addition, Court went beyond the European Court of Justice by excluding any act of unfair competition or misleading advertising by Google. The Court also ruled in Google's favour in a related fourth case brought by a French company Gifam. All cases judged by the Supreme Court are automatically referred to French Court of Appeal. But the appeal court needs to apply today's judgement," revealed Google.