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Because I use it for all my patch testing/play testing platforms rather than my Action pack or my VL licenses is why.
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Assess & Win Offer Extended to June 2008: Assess Customer Needs, Earn More Rewards
Take part in the extended Assess & Win offer—you can now earn rewards more quickly. Added for this year, a free one-year TechNet Plus Direct subscription (US$349 value), when you evaluate customer business needs using the Microsoft Business and Technology Assessment Toolkit and submit two assessments and a survey to Microsoft. TechNet Plus Direct includes two free technical support incidents (worth US$490 if purchased separately), access to evaluation software and more. Submit a further three assessments to also earn a for-resale copy of Windows Small Business Server (SBS) 2003 R2 (US$599 value) and to begin earning Microsoft Partner Points.