Foursquare introduces a new way to discover places called Promoted Updates (including Promoted Specials!) in "Explore tab" to its nearly 1,000,000 businesses on foursquare today.
""Promoted updates" are just like the local updates that you see in your friends tab, except that businesses can pay to promote them in our Explore results," the company said. The update can be a money-saving special, an update on a new fashion line, or a photo of their latest dish.
It works "similar to ads on Google; there, if you search for "laptops," you'll see an ad for an electronics website next to the results. In foursquare, if you do the same search in Explore you might see a promoted special about a weekend deal at a nearby computer store," explains 4sq.
The algorithms that power Explore's personalized recommendations are the same ones we use to figure out which updates are perfect for you. "For example, promoted updates might include places that are on your lists, places your friends have been to or liked, or places you'd likely want to check out given the time of day or neighborhood you're in," explained fsq.
The company also rolling out today local businesses as well as nationwide brands.