Foursquare is going after local businesses and major brands with an improved and expanded content section that explains how they can take advantage of Foursquare's platform. Announced via Twitter, the comapny says "Our new business pages are live! For brands and merchants, a great place to start building your business."
There're separate sections for venue owners and brands, each with a step-by-step guide to what Foursquare offers to help reach customers.
Venue owners get info about creating special offers, claiming their Foursquare business page, and the analytics that Foursquare offers once a venue has been claimed. It's very detailed, even explaining to business owners some recommended ways to track special offer redemptions at the register.
Brands have a new area just for them where they learn how to create a Foursquare page, add tips to it and what the criteria are for getting a Foursquare Partner Badge.
Foursquare also recently upgraded the actual business/venue profile pages, giving business owners new URL and Description fields to add depth to those pages.