Foursquare today posted an insight right before launching the Foursquare 3.0. Here're quotes from their post:
- foursquare was launched at SXSW in 2009, and the service had 5,000 users -- and just 2 employees.
- A year later, post SXSW 2010, they had just under 500,000 users -- and just 12 employees.
- They're now approaching 7.5 million users -- and just under 40 employees.
- They've had 500,000,000 check-ins in the last year.
Here's what you'll see in version 3.0:
- You'll see a new "Explore" tab. "The idea is pretty simple: tell us what you're looking for and we'll help you find something nearby. We'll even tell you why we think you should visit a certain place (e.g. popular with friends, similar to your favorite spots). The more random you get, the more interesting the results get (though be patient with this first release… sometimes we can't find every random thing)," explains foursquare.
- And outside of the "Explore" tab, you'll see some of this thinking starting to surface on the "Me" tab that letting you seek guidance from your friends on the categories and places they explore most.
- You'll see a new revamped leaderboard with a sliding 7-day barometer of you and your friends. Check-ins now trigger points for dozens of different types of actions -- everything from discovering new places, trying new types of restaurants, visiting new cities, getting groups together, hanging out with old friends, and a few things you might not expect.
- Also, rolling out six new types of foursquare Specials for merchants. Business will now be able to offer Specials to swarms, groups of friends, regulars, newbies, Mayors, or simply to everyone. And, on the Places screen in the app, you'll now see a list of all the Specials nearby, so it's easier to find places that reward foursquare users. With over a quarter million businesses verified on foursquare, these new tools will mean more rewards for users everywhere in the world.