According to a case study published this week by Microsoft the appeal of Ford'ss SYNC automotive infotainment platform is significant. To date, SYNC has been installed in over 3 million vehicles, making it the fastest selling infotainment unit in the US.
The tremendous advancements in automotive infotainment systems have eliminated the farfetched notion of car and driver communicating by voice. Highly satisfied drivers have, in turn, translated to tremendous sales for Ford vehicles equipped with the SYNC platform (as referenced by the case study: 80% of potential customers report it improves their opinion of Ford, while 70% are more likely to consider purchasing a SYNC-equipped vehicle).
The Windows Embedded Automotive 7 platform, recently announced at SAE Convergence 2010, has tuned up the in-car experience -- quickly adding to the increased value Ford has witnessed in over 20 of its models currently on the market. Today, SYNC-enabled Ford vehicles provide drivers with Bluetooth connectivity, access to music libraries on their portable media devices and a slew of other applications that contribute to an enhanced driving experience.