Business data in DoubleClick Search added available now allow of incorporating business data tables to generate custom reports and manage your ads.
Business data in DoubleClick Search now let advertisers focus on the metrics that matter most to their business, and help them uncover about where to invest search budgets. It also help understand how search fits into broader marketing strategy.
Campaign management can also be automated with the business data in DoubleClick Search. The team notes, in the next few months, business data feeds will automatically update business data tables from a regularly fetched file rather manual uploading a spreadsheet. "every time information changes, DoubleClick Search now automatically read data from the server and seamlessly incorporate updated information into your account," team explains.
This data can be applied in rules and reporting, just like the business data you upload yourself.
The team also introducing an ability to upload data about "product launches, promotions and other frequently recurring business events" to search campaigns.
This data serves as additional context for DoubleClick Search Smart Bidding that help advertisers win more conversions while hitting your CPA or ROI targets. This data additionally also supplements existing campaign metrics with extra information, writes the team.
About more details on business data in DoubleClick Search, watch the video embedded under, and visit this Help Center.