Five Steps to Effective Keyword Research

There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars […]

There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.

The keyword research process can be broken down into the following phases:

Phase 0 - Demolishing Misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your Attack
Phase 5 - Rinse, Wash Repeat

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Article, Search Term, Keyword

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.