Rodale, the authoritative source for health, fitness and wellness content around the world, today launched "Fitbie" on the MSN, a new health channel that'll deliver groundbreaking fitness, nutrition and weight-loss content via an interactive, multimedia experience.
Available on MSN.com, Fitbie is the latest addition to MSN Lifestyle portfolio and will fuse information, inspiration and innovation in one unique Web destination, free to consumers.
Fitbie provides advertisers with the opportunity to engage with the diet and fitness- conscious MSN audience, offering prominent ad units and deep, rich content. Advertisers will be able to directly target their specific audience in addition to leveraging the larger opportunities on MSN Health & Fitness.
Similar to lifestyle sites Glo.com and Wonderwall.com, Fitbie will be powered by MSN and is accessible here, as well as on the MSN home page and editorial programs across the MSN network. Access to Fitbie can also be found across all Rodale magazines and online properties.