MySpace has made an interesting move by protecting the branded MySpace.com domains which have been registered by MySpace users.
MySpace is not letting corporations take over the profiles of users who have selected such personalized extensions as myspace.com/google, myspace.com/mcdonalds or myspace.com/pepsi.
In terms of social media marketing, having such a branded MySpace domain could mean enhanced business for the company which manages such a profile and friendships.
If the domain and profile fall into the wrong hands, say that of a spammer or hater of a specific business, imagine the negative reputation which could result in such a profile, its MySpace bulletins and even the organic search engine results for such a domain (think iHateStarbucks.com for example).
John Boyle of SocialNext.com says that in the past, MySpace did try to take the URL from a user (an indie band) and assign it to a FOX television show, Bones. Doing so backfired on MySpace & FOX’s reputation amongst its user base:
I’m sure Fox learned their lesson when they took away the www.myspace.com/bones url from an indie band in favor of their TV show Bones. Once word leaked users protested with emails and bulletin resulting in MySpace giving the url back to the band.
That was a pretty dumb move on MySpace’s part but it worked out for the band. They received lots of press, got their url back and doubled their friends list to almost 5,000.