"FIFA has chosen the Google Search Appliance to power search on their website. With GSA, FIFA is able to provide a user-centric, universal search experience across all types of content—news, statistics, images and videos. For instance, when you type in "Messi," you first see a box at top showing "player statistics," followed by FIFA news results in order of relevance, then images and videos specifically pertaining to Messi," explains Google.
Additionally, features like "Did you mean" direct people to the right results. For instance, if you type in "mesi," FIFA will ask you if you meant "Messi." Or if you type in a country name, say "Argentina," the top result will be a link to a country-specific page.