Fact Check Now Available Worldwide in Google Search, New Marketing Mix Model Partners

Fact Check label in Google News expands into Google Search results globally. Google's New Marketing Mix Model Partners helping brands better understand impact of their marketing.

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In October 2016, Google launched the support to highlight fact-checking articles within Google News in the US and UK—now starting on Thursday, "fact check" is now available as part of Google searches gloablly in all languages.

"The "Fact Check" tag in Google News for news stories identifies articles that include information fact checked by news publishers and fact-checking organizations."

With this ability, when a search is conduct, Google will now return authoritative result containing fact checks for one or more public claims. This snippet on search resluts pages display information such as who made the claim, and the fact check of that particular claim.

Fact check in Google Search
Fact check in Google Searcb

However, rhis information won't be available for every search result, and "there may be also search result pages where different publishers checked the same claim and reached different conclusions." "These fact checks are not Google's and are presented so people can make more informed judgements," said Google.

As on today, the fact check has grown to 115 organizations, and publishers interested in participating in this feature, must use Schema.org ClaimReview markup on specific pages where they fact check public statements, or can use "Share the Facts" widget.

Once a publisher choose to participate, only "authoritative source of information will qualify for inclusion" by Google's algorithm. "If a publisher or fact check claim doesn't meet these standards or honor policies, we may, at our discretion, ignore that site's markup," Google said.

"content must adhere to the general policies that apply to all structured data markup, the Google News Publisher criteria for fact checks, and the standards for accountability and transparency, readability or proper site representation as articulated in our Google News General Guidelines."

You can find out more about this new feature, in the Help Center.

Marketing Mix Model Partners, a new program to help marketing mix model providers better incorporate Google media data into their services announced on Thursday, is designed to ensure advertisers can accurately measure the ROI of their digital investments and confidently understand the digital drivers of ROI to improve returns year-over-year.

Through the new Marketing Mix Model Partners program, partners will get access to accurate, granular campaign data across all relevant Google video, display, and search media in a standardized format, wrties Google . This data comes from multiple properties, like Search and YouTube, in one centralized location.

Google will also provide partners dedicated training, resources, and specialists to better understand its advertising products and practices and incorporate digital data into their model methodologies.

Lastly, Google's technical teams and Google account will advise on results and strategies designed to understand the drivers of ROI and improve returns over time.

Google says, the program will expand over the coming months, providing industry with trusted, transparent, and independent third-party metrics.