Facebook is planning to launch a third-party commenting system in a matter of weeks. According to multiple sources familiar with the new product, "This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon."
The new commenting product is a significantly deeper expansion, Facebook will be able to power the entire commenting system--handling the log-in and publishing, cross-promoting comments on individuals' Facebook walls, and possibly even promoting them as well on media outlets' own "fan" pages. Undoubtedly, the Facebook "like" button will be deeply integrated as well.
One source hinted that the Facebook commenting product may also permit users to log in with Google, Yahoo, or Twitter IDs if a publisher chooses to incorporate them. That's a surprising move considering Facebook's curious relationship with the developer arms of both Google and Twitter--Facebook blocked a Google data-portability product called Friend Connect several years ago, and last summer it blocked a Twitter friend-finder that trawled Facebook contact lists.
Here's the official comment out of Facebook:
Based on feedback from developers about ways to improve our existing comments plugin, we're testing an updated plugin that leverages authenticity and social relevancy to increase distribution. We're testing the plugin on our Facebook Blog and Developer Blog but have no further details to share at this time.
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