Facebook plans to launch “Add Location” feature, that “will allow Facebook's users, to automatically share their location along with what they're doing in status updates. Marketers, have taken a keen interest in both Facebook and geo-targeted marketing, which'll be integrated into the system sometime after. The greatest impact of Facebook's new functionality could be for local businesses. It seems that the new location-based status updates will be opt-in for users of Facebook's mobile app, which’s actively used to access the network by more than 100 million Facebook users. That's a key distinction for some of Facebook's more vocal critics, who recently argued that Facebook's new Open Graph initiative should have been opt-in rather than added automatically for all users. Facebook's critics further complain that it has become too complex for users to understand and control which of their activities are shared and which’re private. Adding location to status updates is another powerful feature, but also uses information that most people aren't accustomed to sharing,” notes AdAge. Facebook declined to give additional details on its plans. "We have been working on a location feature for a while but don't have immediate plans to announce anything," the company said. "We may consider working with marketers to enhance the experience in the future, but have no plans to so do at launch."