Facebook plans to begin adding "Sponsored Stories" in the news feed starting January 2012. "Sponsored Stories" will appear on a Facebook user's main news feed a day, and that the ads will be labeled as "Sponsored" in the news feed such as in the above screenshot.
The ads will allow brands to reach users whose friends have interacted with their pages - for instance with a like, a comment, or another action. However, there will be no way to opt out of seeing these "Sponsored Stories" in the web site's news feed," reports TechCrunch.
Facebook launched a version of "Sponsored Stories" earlier this year but the ads were confined to user's activities such as checking into a location, liking a Page and so on. This new approach is much more visible and it's going to be interesting to see how users react to seeing an ad as part of their Facebook news updates.
"You will only see Sponsored Stories in your news feed about your friends or people you are connected to," Annie Ta, Facebook spokesperson, told ClickZ. "You will never a post from a page you are not a fan of, or from people who are not your friends."
She added, "We want to be really thoughtful about this, so we'll have a lot of rate limits in place. We hope to show people no more than one Sponsored Story in their News Feeds per day and we'll clearly label the story. They'll also be of the same size and treatment as other stories in News Feed."
For now, the mobile versions of Facebook won't be getting these news feed ads although the article does say that Facebook is considering the idea.