Facebook is setting a new standard in user control, and called its more than 350 million users to review and update their privacy settings. In addition, Facebook will be rolling out easy-to-use tools to empower people to personalize control over their information—based on what the content is, why they’re sharing it, when, and the audience they seek to reach. “The tools are part of Facebook’s continuing innovation and a response to requests from both users and experts. Different versions of these suggestions were developed and tested extensively since the beginning of this year. The resulting new features include added control for each piece of content users share, simplified privacy settings, help in choosing settings, and expanded privacy education materials, Mark Zuckerberg.