At a recent media event in Palo Alto, California, Facebook CEO Mark Zuckerberg revealed that games are one of the primary reasons some people visit Facebook, confirming that 40% of its userbase is using the site for social gaming. At the same time, this means that about 300 million members of the world's largest online social network don't. Facebook recently announced a series of changes designed to lay the foundation for further games innovation on Facebook.
- More impactful News Feed stories based on friends' activity and social context, so they won't miss when a friend shares an action or needs help in a game. The more active a person is in a game, the more prominent the stories will be.
- Smarter bookmarks on home page automatically appear and reorder based on the games they're playing. No need to individually bookmark apps, and it'll be easier to get to favorite apps.
- A clearer, highlighted number for pending requests or tasks alongside bookmarks.
- Requests in Games Dashboard, where they can manage all their game activity and discover new games.