Just days before, Facebook's public stock offering (IPO) launches, the social networking company today has launched what it called a "road show", a 30-minute pre-IPO video presentation.
The video promo features Facebook founder and CEO Mark Zuckerberg, Sheryl Sandberg, along with other Facebook executives, tries to convince investors to put their hard earned money into Facebook stock. The team also talks about Timeline profile. Zuckerberg and the other Facebook team members try to present Timeline as a way to show that every person's individual story is worth telling.
Zuckerberg also talks about using the Internet for as long as he could remember, including searching on sites like Yahoo and Google.
"I grew up with the internet. You know in middle school I used search engines like Google and Yahoo and I just thought they were the most amazing thing. This complete symbol of the age we live in, where now you have access to all of this information. The thing that seemed like it was missing was always just people, right. So, the most interesting stuff that you care about the most is actually whats going on in the lives of your friends, or the people around you. And, um, there wasn't really any way for that to be on the web. People had to share that themselves. That wasn't just out there ready to be indexed.
Even from very early on when we were just building this thing for one school, there was this concept of what it could turn into. We just weren't sure then we were the ones to do it."
In addition to the video road show, Zuckerberg and his team will be going on a real road trip, starting Monday in New York City and then to Boston, Chicago, Denver and Menlo Park, California for the next two weeks.
These meetings are for large investors rather than the ordinary stock buyer but the video road show should be a close approximation to what Facebook will be telling the super rich investors.
Just before half-time, Sandberg takes the field defend Facebook's business model. Name-checking Nike and J.Crew, Sandberg says people connect to businesses just like they do to people. Ben & Jerry's Ice Cream handles the half-time show, singing that it makes $3 in sales for every $1 it spends on Facebook.
Sandberg kicks off the second half with heavy hitting stats about how Facebook ads are 90% accurate compared to an industry average of 30%. For the 7th inning stretch entertainment, American Express performs a presentation about Small Business Saturday.
In other Facebook news, Staring today local U.S. businesses can start using Facebook's Offers product - free-to-create coupons that businesses can share to the news feed, and that users can bring to brick-and-mortar stores for redemptions. So, page admins in the U.S. should see the option soon if they don't already.
To create and distribute an Offer, U.S. businesses that list a local address can go to the post composer on their Page's Timeline. There they'll be walked through a tour of the product. Then they can add a thumbnail, headline, and fine print before being able to post the coupon to their fans.
- Go to your Page
- From the sharing tool at the top of your Page's timeline, click Offer, Event + and then click Offer
- Type a strong headline for your offer, ex. "Buy one pair of socks, get another pair free."
- Upload a photo for your offer that will stand out in thumbnail size
- Choose to limit the number of claims by clicking Unlimited and selecting a number from the dropdown
- Set an expiration date by clicking today's date and clicking a different day in the future
- Add terms and conditions of your offer
- Click Preview
- Review what your offer will look like, then click Post
Facebook warns that businesses need to train their cashiers or other staff members on how to process offers when customers bring in a printed email or show the confirmation message on their phone. Otherwise they could end up with confused employees and angry patrons.