A new Facebook features launches today let the people to try games directly in news feed. "Feed gaming enables developers to share a playable version of their game within news feed and timeline stories, reaching new users through some of our main distribution channels," Facebook said.
Idle Worship, Angry Birds, and Bubble Witch Saga are already using feed gaming to increase engagement and drive acquisition.
"With feed gaming, you can include a short sample of your game in the stories people share from your game that friends can play in line with just a click. Because the game is just a sample, people can try out the game without needing to authorize it first," the company said.
However, you won't receive any personal information from the user. At the end of feed game sessions, many games prompt players to install the app, converting trial players into new installs.
Here are some of the ways feed gaming can be used to engage users:
- Competing with friends. Angry Birds encourages people to challenge their friends to beat their high score on a specific level. Try now.
- Rewarding engagement. Bubble Witch Saga offers a higher reward of "coins" for better game play, encouraging people to play and then click through to install the game and collect their coins. Try now.
- Track performance of feed gaming stories
To track performance for these stories, pass in a
refparam (for example, "
ref=feed_game_a") when publishing the story and Facebook will begin tracking that story type in Insights for your app.
Learn more details about implementing feed gaming in documentation.
In other Facebook news, a Facebook is planning to expand into the browser space to take on the likes of Google, Apple, Microsoft, Mozilla and now even Yahoo (who recently launched Yahoo! Axis). According to some trusted sources the social networking giant is looking to buy Opera Software, the company behind the Opera web browser.
Opera claims to have around 200 million users across all of its platforms. However, the browser has always been well behind in the PC web browser market. Both Net Applications and StatsCounter show that Opera is fifth in use on the PC behind Internet Explorer, Chrome, Firefox and Safari.