Facebook Opens Ad Breaks to More Live Video Creators and in On-demand Videos

Facebook in-stream video ads opens to all eligible Audience Network publishers, expands Ad Breaks test to more Live Video Creators, and in on-demand video.

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Three updates to help partners monetize their premium video contents on Facebook and through Audience Network announced today now allow, "eligible publishers to make money through Audience Network, from in-stream video ads on their own websites and apps on both mobile and desktop."

These in-stream video are only available to Audience Network publishers with available inventory.

Those new, "Audience Network" is a service that places ads from Facebook's advertisers onto third-party websites and apps. With Audience Network, "advertisers can upload their ads and bids to Facebook in advance—allowing us to quickly run an auction and return an ad that's a good experience for the person watching it," writes Facebook.

Also, beta test of Ad Breaks in Facebook Live, is now expanded to include additional Live creators in the U.S. These additional eligible Pages and profiles "will now have an option to use ad breaks in any live broadcast reaching 300 or more concurrent viewers."

The roll out to all Pages and profiles who qualify for the test, will happen over the next several days, and they will receive notifications the next time they go live.

As the name implies, with Ad Breaks, "creators can take a short ad break during their live videos," allowing broadcaster to earn a share of the resulting ad revenue as well.

"When a broadcaster chooses to take an ad break, people watching the video will see an in-stream ad of up to 15 seconds in length," explains Facebook.

Ad Breaks iin Facebook Live Video
Facebook Ad Breaks in a Live Video

To be qualified to use Ad Breaks, "Pages or profiles in the U.S. should have 2,000 or more followers," as well as they should have "reached 300 or more concurrent viewers in a recent live video."

Pages or profiles, that have Intellectual Property or Community Standards violations, "may be disqualified from taking ad breaks."

To use Ad Breaks in a Live Video:

  • you can take ad breaks during any live video reaching 300 or more concurrent viewers by tapping on the $ icon in the Live composer window.
  • take your first ad break after having been live for at least 4 minutes.
  • and, an additional ad breaks after a minimum of 5 minutes between each break.
  • each ad break lasts up to 20 seconds.

Facebook has also begun testing of Ad Breaks in on-demand video with a small number of partners in the U.S. With this launch, publishers can now insert short ad breaks into videos while uploading, or into existing videos in their Facebook libraries.

The test will expand to additional partners in the future, as Facebook working with current test partners "will analyze, learn, and iterate on the early version of this feature."