Facebook today added a few new metrics to the Page Insights Dashboard. Starting this week, you'll be able to easily view the number of times people have checked in to your business or claimed your Deal.
Please check out the updated Page Insights Guide for more details.
The new reports, announced today, can help business owners refine the deals they are offering and track foot traffic from Facebook users over time.
The report will display a chart, in daily increments, showing how many check-ins and deal redemptions occur per day.
The new reporting brings Facebook a little more in line with Foursquare and Yelp, both of which offer substantial reporting to local businesses. Foursquare yesterday announced an upgrade to its interface for businesses, which included the ability to offer different types of Specials and a revised analytics dashboard. Yelp rolled out analytics on mobile check-in offers when it rolled out the offers in November.