Facebook Messenger Platform v1.3 Open News Feed Ads to All Advertisers
Drive conversation with News Feed Ads, bot's improvements, new list template and checkbox plugin with Messenger v1.3 update.
New features and improvements designed to provide developers visibility into optimal entry points, enhance existing conversations released to over 1 billion people using Facebook's Messenger Platform v1.3.
New features and updates in v1.3 include:
New referral parameters for m.me links, lets you easily identify how someone found you in Messenger as well as allow to effectively measure traffic attribution for bots that help determine the best entry point to Messenger experience. This new parameter also enables creating dedicated entry points to specific features or flows within a bot.
You can now easily implement a coupon program, enhance/track virality with a referral program, and much more.
New list template help you enhance messages by providing flexibility around formatting: "each row is tappable and a CTA can be added to the bottom of the template," or "to each individual row." The vertical list template is best suited to show people a collection of items in an 'at-a-glance' configuration.
Another way we're making it easier to communicate with the people who care about your business is by giving them the opportunity to opt in or out of Messenger interactions during an existing user experience - such as in a checkout flow, sign-up form, or contact form on the business' webpage.