Facebook is creeping towards the 700 million user mark, having reached 687 million monthly actives by the start of June. But overall growth of Facebook's U.S. and Canada based traffic dropped in June for the second month straight, which is unusual, reports Inside Facebook.
The United States lost nearly 6 million users, (falling from 155.2 million at the start of May to 149.4 million at the end of it) and Canada lost significantly 1.52 million user (down to 16.6 million).
Meanwhile, the United Kingdom, Norway and Russia all posted losses of more than 100,000. If these countries - most of whom had adopted Facebook many years ago - had not lost users, and instead posted even small gains, Facebook would have had a much more typical month.
Even though, the company continued to grow globally with an overall increase of 11.8 users over May, following 13.9 million over April. In contrast, it grew by at least 20 million new users over the typical month in the past 12. Mexico, the other major North American country, actually led all countries in user growth increasing by 7.6% in June.
Here're charts of Facebook traffic worldwide:
Google Ad Planner:
[Source: Inside Facebook]