Analytics for Apps launched at F8 in 2015, helps businesses understanding their customers, has been used by over 800,000 unique apps since its lauch.
Analytics for Apps is free and don't need to use Facebook Login or any other Facebook product to get rich insights.
Today, Facebook is introducing a beta of "Analytics for Apps" with support for "web measurement" and "cross-platform metrics". With that, "you can now get a complete picture of customer behavior across your native mobile apps, desktop web and mobile web presences [all in one seamless analytics experience]," wrties facebook.
In addition, new features helping you better understand and engage with audience are launched as well including: "User properties let you integrate online and offline information about customers," and "Sharing insights now predict whether a content is about to go viral," facebook said.
Web measurement and cross-platform metrics beta helping businesses to view cross-platform metrics for their websites and apps. Once you implement, your web app event data will be available to you in Analytics for Apps.
Also, "Facebook pixel" customers will now automatically get insights in Analytics for Apps without the need to change existing pixel implementation. Just visit analytics dashboard and "select your Facebook pixel from the drop-down. "
Keep in mind, going forward "only Facebook pixel data will be reported", however, the company has plan to backfill historical data soon, added facebook. Users can access their analytics by going to the analytics dashboard.
"Facebook pixel are used by businesses to create audiences and measure the effectiveness of their web advertising campaigns."
In addition, "Event Source Groups" also launching today to help businesses using Facebook pixel and "want to combine web and app data for cross-platform analytics."
Explaining 'event source group' facebook said, "it allows you to pull together data from multiple sources, such as a Facebook pixel and one or more mobile apps. This gives you a unified view of your customer activity across all of these sources, all in one place."
Another new feature called "User properties" in beta lets you integrate online and offline customer data, including information from "customer relationship management (CRM) system" and "profile data from your mobile app."
Using this feature, you can filter reports based on the key segments. For instance, after integrating your CRM data, you'll be able to filter customer activity based on "people in 'gold-tier' loyalty program" or "people acquired via different ad networks" to understand the lifetime value of your acquisition strategy.
In addition "sharing insights" updates now shows trends and demographics "about content shared from your website on Facebook." To this end, a measure of virality added shows "how frequently a recent link from your website is shared on Facebook." It's available to all apps with sharing insights implemented.
"This allows you to see when your content is becoming popular on Facebook based on all articles published in the last 10 hours and which URLs have been shared the most in the last 5 hours," explains facebook.
Additionally, Custom Audience can be created now from those who shared specific content from your website on Facebook, writes facebook. To do this, click "Create Custom Audience" button in sharing insights to get started.