Facebook Journalism Project, New Live Tools for Publishers Launched

The Facebook Journalism Project Page will serve as a hub for our efforts to promote and support journalism on Facebook. New Live tools give publishers more control, customization, and flexibility over broadcasts.

The Facebook Journalism Project, announced earlier this week, is an effort by the social network company to support "quality journalism, improve news literacy and provide reporters and editors with tools and training" to help them better tell their stories.

To this end, the company notes, that along wth news organizations they'll develop products, and with publishers and educators, they'll learn how to equip people with knowledge to become informed readers in this digital age.

Facebook has categorized its Journalism Project into three ways to work:

Collaborative new development. Facebook's product and engineering teams and news organizations will develop new storytelling formats and will evolve current formats such as— Live video and 360 video, Instant Articles. For example, soon Facebook launch a test to deliver packages of stories using Instant Articles, for readers to see multiple stories from their favorite news organizations "at a time."

Also, in collaboration with German news organization BILD, "a test to offer free trials to engaged readers, right from within the Instant Articles will be launched," says facebook.

Exploring How to Share Multiple Instant Articles in One Post

More than a year after launching Instant Articles, we continue to explore new features that improve the experience for people and publishers alike. Publishers have told us they'd like to experiment with presenting packages of stories to their most engaged readers on Facebook.

Starting January 12th, a way for publishers to combine multiple Instant Articles into one post will start in testing mode. To this end, "publishers will choose the articles and a cover image or video to package together in a set of Instant Articles," writes Facebook. And, once posted, people who have latest iOS and Android apps installed "will be eligible to see these posts in News Feed and on a publisher's Page."

Share Multiple Instant Articles in One Post

For monetization, the company notes, "live ad break test will expand to include a wider group of partners, alongwith exploring ad breaks in regular videos."

Facebook said through a new global program, "with news organizations developers, their engineers will host sessions to identify opportunities and hack solutions."

Furthermore, the company is committed to support local news outlets and starting in the months ahead, "they'will regularly meet with media and publishing partners in the US and Europe," notes Facebook. "This meet up will expand around the world over the course of the year."

Along side, F8 in the Bay Area, the company will sponsor other journalism and publishing conferences, including Digital Content Next conference in January and Perugia Festival of Journalism this spring.

Tools and training for [journalists], in addition to newsroom training, can learn about Facebook products, tools and services, through a series of e-learning courses. These trainings will expand to nine additional languages, and a new certificate curriculum for journalists in the months ahead will be launched.

CrowdTangle, a tool to surface stories, measure their social performance and identify influencers, will now be available free to partners.

In addition, new Live features for publishers announced including "ability for Page admins to designate specific journalists as contributors, Live API features for Pages will be coming to Profiles," as well as "ability for journalists to see how their public videos are performing right on profiles."

Facebook is helping First Draft establish verified community of eyewitness media, that upload breaking news videos and images. First Draft Partner Network, is a coalition of platforms and 80+ publishers, that provide practical and ethical guidance to find, verify and publish content sourced from the social web.

Training and tools for everyone. Smart choices will emper users to have meaningful conversations they care about on their News Feed. Users will also be able to report news hoaxes easily and the company is also making efforts to disrupt the financial incentives for spammers. The hoaxes reported will be send to third-party fact checking organizations [signatories of Poynter's International Fact Checking Code of Principles].

In the next few weeks, Facebook said they'll start addressing fake news starting with Germany. The updates include:

  • Testing several ways to make it easier for people to report a fake story if they see one on Facebook
  • Onboarding third-party fact checking organizations [signatories of Poynter's International Fact Checking Code of Principles] to help identify fake stories and flag them as disputed in News Feed, including Correctiv and other publishing partners once they apply and are accepted into Poynter's program.
  • Disrupting financial incentives for spammers by eliminating the ability to spoof well-known news websites and enforcing existing policies on a more proactive basis.

To promote news literacy, Facebook will produce a series of public service ads (PSAs) to inform people on Facebook about this important issue.

A number of new Facebook Live tools and improvements to provide publishers more control, customization, and flexibility over their broadcasts including: Pages can go live via browsers, appoint live contributors to stream on your Page's behalf and more are launched.

First among them, is an ability to go live on via a web browser to Facebook Pages. A variety of broadcasters like daily vlogs will benefit with it from an easy, stable camera setup, and bringing Live to laptops and desktops, says facebook.

"Live Contributor" role for Pages, bring the flexibility to stream live content from a mobile device on behalf of a Page whenever it happens, without needing to be a Page admin privileges. With this new role, the Page admins can designate any individuals to go live on behalf of a Page, while allowing maintaining security and control over their Page.

facebook live contributor for pages

Video Insights for Profiles will offer new metrics to public figures with 5,000 or more followers for both live and public videos in the coming weeks including:

  • Total minutes viewed.
  • Total number of views.
  • Total engagement (reactions, comments, shares).

In addition, the will also see aggregated insights for every video posted on their profile over 7-, 30-, and 60-day periods, including:

  • Total number of video posts.
  • Engagement.
  • Total views.
  • Minutes viewed,
  • Total number of Profile followers.

And over the coming weeks, this Video insights for Profiles will also be available in the Mentions app.

facebook live video insights for profiles

Pin Live Comment option provide broadcaster an ability to pin comments to the bottom of their live boradcasts. "This update lets publishers to personalize their broadcast and highlight specific comments for their viewers."

Video Permalink for Pages will help publishers to quickly point people toward a live broadcast as the Facebook rolling out the new permalink feature to a Page's video content, accessible via "facebook.com/pagename/videos" link format.

The visitors to the link will see live video when a broadcast is underway. Plus, they will also see library of the previous live and non-live video content on your Pages.

Crossposting of Previously Live Videos. Recently launched series of crossposting features, that help publishers reach audiences across different Pages are now extended to previously recorded live video. With this feature, after a live broadcast ends, you can now seamlessly publish the video to multiple Pages at once.

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.