Facebook Live 360, that’s available now to all Pages and Profiles, since March of this year, on Tuesday, received updates and improves the 360 experience for both creators and audiences.
Additionally, a new Live 360 Ready Program is also launched, which is an array of 11 third-party 360 cameras and 7 software suites, that span a wide range of options, like: using a camera app or web experience, you will have direct access to Facebook’s native reactions and comments and you can interact with anyone.
The new Live 360 Ready cameras and software carries Facebook Live logo on their packaging or website.
With 4K resolution support for Live 360 streams viewers can enjoy higher fidelity, along with Live 360 videos streamed at 4K in VR, both while they’re happening and after they’re over via free Facebook 360 app for Gear VR.
Facebook also bringing in to Live 360, donate buttons and Scheduled Live, both of which can be added to broadcasts through Live API.
The donate buttons will help Verified Pages, raise funds for a US-based 501(c)(3) nonprofit when they stream in Live 360, or a nonprofit can add a donate button to their own Live 360 broadcast to encourage viewers to support their cause.
With Scheduled Live, which is now available to Live 360 broadcasts via the Live API or live streaming tools, you can let followers know the exact date and time to tune in to your Live 360 broadcast. The announcement will publish on News Feed, for which fans can opt in to a one-time reminder notification that will alert them when you’re about to go live.
Post-Live experience now adds stabilization to Live 360 for Profiles when the algorithm detects a broadcast may be a little shaky. And, using the Guide tool, you can now direct viewers to the most important parts of the broadcast once the Live . The 360 Guide tool can be access through 360 Controls tab once you ‘Edit’ your video.
To understand greatest points of interest, refer to Heatmap tool, that you can (for broadcasts with at least 20,000 unique active viewers) from the Page Insights surface. Learn more about Heatmaps here.
Lastly, you can crosspost your Live 360 broadcast once it’s over to help get even more distribution. Learn about crossposting videos here.