Games on Facebook are now easier to discover with Facebook begin including games stories in News Feed and a games Timeline unit.
Enabling social discovery of games through News Feed
After games stories in mobile feed, gamers and non-gamers now will see stories that list games their friends are playing the most. You can track referral traffic from these stories by referring to your app insights. Go to the Open Graph tab and look for the Action: Play in the drop down on the top.
Outstanding App Request on home page
Also, the company is testing a new link to outstanding games and apps requests on the upper right corner of the home page. "The new link will increase the visibility of outstanding requests and is designed to drive more traffic to games and apps," facebook said.
Also testing the addition of a prominent link to app requests on the homepage, a games-only activity feed and changes to the live ticker.
Updating games and apps ticker
Facebook said the live ticker alongside games and apps hasn't been a substantial driver of traffic, as a result, they're experimenting with removing the current version of the ticker on games and apps pages, and are exploring other ways to improve and simplify the games experience. Adding, the comapny said they'll continue to show the bookmarks on games and apps pages, which drive significant traffic and re-engagement.
Removing App Profile Pages
On February 1st, Facebook will remove all App Profile Pages. If you haven't already, just follow the instructions here to migrate your Likes and vanity URL to an existing Facebook page.
Games-only activity feed
Facebook is currently testing a new games-only feed with friends' game activity on the Apps and Games dashboard. The "Friend Activity" sub-menu sits directly beneath the "Apps and Games" bookmark in the left hand navigation and is accessible to users who visit the dashboard.
Showcasing games on timeline
Users now have the option to have their games activity appear on timeline. This unit highlights the games users play the most, as well as top scores and achievements, allowing for quick re-engagement for the user and discovery among friends.