New Facebook Community Help Within Safety Check

With Community Help people can find and give help, and message others directly to connect after a crisis. Updates to Ads Policies and tools.

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An update to Safety Check on Facebook, called "Community Help", that provide users with an ability to find and give help such as food, shelter and transportation after a crisis is announced.

Safety Check since its launch in 2014 has been activated hundreds of times, with Community Help "people find and give help, and message others directly to connect after a crisis," writes Naomi Glei.

Posts can be viewed by category and location, making it easier for people to find the help they need.

Moving further, he said Community Help will now be available for natural and accidental incidents, such as an earthquake or building fire—initially available in a few countries including US and Canda.

It'll be test for first couple of weeks, and will go through improvements after learning how people using it. It'll also more broadly available for all countries and additional types of incidents.

FAcebook Safety Check

Before using Community Help, Safety Check must first be activated, which will trigger following two things:

  • First, global crisis reporting agencies NC4 and iJET International alert Facebook that an incident has occurred and give it a title, and we begin monitoring for posts about the incident in the area.
  • Second, if a lot of people are talking about the incident, they may be prompted to mark themselves safe, and invite others to do the same.
  • And starting today, if an incident is a natural or accidental disaster, people will see Community Help. They can find or give help, and message others directly to connect from within Safety Check, explained Glei.

Facebook has improved enforcement and promoting diversity with updates to Ads Policies and tools, together with stakeholders to address the concerns by developing updates to advertising policies, new advertiser education and stronger enforcement tools.

Updated Facebook Advertising Policies make existing prohibition against discrimination even stronger. "We make it clear that advertisers may not discriminate against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition," write Facebook.

  • A new section linked from Advertising Policies, provides additional information about anti-discrimination policy as well as educational resources from government agencies and civil rights groups that specialize in combating discrimination.
  • Stronger Enforcement Tools through leveraging machine learning to identify ads that offer housing, employment or credit opportunities. "This will allow us to more quickly provide notices and educational information to advertisers — and more quickly respond to violations of our policy," says Facebook.
  • Disapproving ads offering housing, employment or credit opportunities that use multicultural affinity segments: When an advertiser attempts to show an ad that we identify as offering a housing, employment or credit opportunity and either includes or excludes our multicultural advertising segments — which consist of people interested in seeing content related to the African American, Asian American and US Hispanic communities — we will disapprove the ad.
  • Requiring self-certification: When an advertiser attempts to show an ad that we identify as offering a housing, employment or credit opportunity and uses any other audience segment on Facebook, we will show the advertiser information about our updated anti-discrimination policy. We will then require the advertiser to certify that it is complying with that policy and with applicable anti-discrimination laws.

Facebook today entered into a new partnership between CrowdTangle and Reddit to give publishers even more tools to discover trending content, identify important stories and better understand where their own content is being shared.

"As a part of our recently announced Facebook Journalism Project, we are committed to making tools available for journalists," writes the team. "We are now tracking almost 10,000 of the most followed and active Reddit communities that cover all 50 states across the U.S."

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.