Experian Hitwise, today announced that Google accounted 67.95% of all U.S. searches conducted in the four weeks ending Jan. 29, 2011. Bing-powered search comprised 27.44% of searches for the month, with Yahoo! Search and Bing receiving 14.62% and 12.81%, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis report accounted for 4.61% of U.S. searches.
This means that for both search engines, more than 81% of searches executed resulted in a visit to a Website. Google achieved a success rate of 65%.
Longer search queries -- five to eight words -- were up 5% from Dec'10 to Jan'11. Shorter search queries -- those averaging one to four words long -- decreased 1% from Dec'10 to Jan'11. 2-word searches comprised the majority of searches, amounting to 23.59% of all queries.