Google announced a new metric in Bid Simulator, "Estimated Top Impressions," which shows how many times your ad appeared above the search results in the past seven days and how this metric could have changed had you used different keyword level maximum CPC bids. Whether you carefully manage a handful of valuable keywords or simply want users to see your ad as often as possible, Estimated Top Impressions can be a useful metric. Ads that appear above the search results are more visible to users and tend to receive more clicks than ads that appear along the right side of the search results page," stated Google. Access the Bid Simulator by clicking the icon next to your maximum CPC bid.
Let's look at an example of how to use the Estimated Top Impressions column:
Bidding strategy overview with Hal Varian, the Google Chief Economist:
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