Bing and ESPN have announced a new partnership that involves two pre-Super Bowl promotions:
- Sponsorship of ESPN The Magazine's annual NEXT event during Super Bowl weekend.
- And, a new feature series called "I am a World Champion," presented by Bing, offering a first-person narrative from the signal callers who helped define the biggest game in American sports.
Has it worked? A spokesperson says Bing has seen a 17% jump in traffic among the 50+ million football fans tracked by comScore (compared to the three months before the NFL season began). And, via testing at its NFL tailgating events, Bing's awareness is up 29% and favorability has increased 24%.
Bing will be hosting two key events:
- VIP Interview Tent, hosted by Snoop Dogg and Nelly. On Friday, Feb. 4, starting at 10 p.m. CT, special guests Snoop Dogg and Nelly will conduct interviews with athletes and celebrities attending the VIP party. Video from the event will be available at www.espn.com.
- Bing World Champion Quarterback Panel. On Saturday, Feb. 5, starting at 2 p.m. CT, ESPN Monday Night Football Broadcaster Mike Tirico will interview a panel of world champions to uncover their most decisive moments in a special panel open to the public. Panelists include Joe Montana, Doug Williams and Kurt Warner. Video from the event will be available at www.espn.com and www.bingvideo.com.
To see the full range of features that Bing offers football fans – including player comparisons and stats, sports trivia, taxi fare calculator, weather, recipes, local restaurants and bars, parking lot finders and more – visit Bing Football