Speaking at Atmosphere Cloud Computing forum, Google CEO Eric Schmidt admitted that even Google is having to rewrite some of the software it uses in order to switch over to Chrome OS and use its own product (known as dog-fooding). He also talked about the eagerly anticipated Chrome OS devices, insisting that the price point will remain at around £200 to £275 and that he would like to see mobile operators bundling the computers with contracts. Chrome OS is due for release by the end of 2010, with the first devices set to arrive in 2011 bringing a cloud-focused, internet-dependant computing experience. "If you think about it there's not been a new successful platform in this space for 20 years, and I've had a few failures along the way," said Schmidt. "If there's anyone who understands how hard this stuff is then it's me personally and the team we've assembled is very good. "If you go back to what we are trying to do we are trying to develop a new set of platforms."