Google's Eric Schmidt talked at Activate 2010; "Mobile is the hottest area of computer technology….The smartest developers now are writing apps for mobile before they write for Windows or Apple Mac desktop operating systems. Part of that'because these devices are hugely personal to us when we use them." About the future of newspapers, he says "I think it's delivered to a digital device, which has text, obviously, but also colour, and video, and the ability to dig very deeply into what you're supplied with.…The most important thing is that it'll be more personalised."
Eric refused to condemn paywalls, – despite Rupert Murdoch having described Google as a "thief and a parasite" for its indexing operation of the Times site.
When asked what keeps him awake at night and what'll eventually kill Google? He said: "Almost all deaths in the IT industry are self-inflicted. Large-scale companies make mistakes because they don't continue to innovate."