AdMob’s auction for all cost-per-click (CPC) ads with effective February 15, 2012, will ‘globally’ move to an AdWords-style auction, where the “winning price is determined by the quality of the ad and the other bids on that impression; the price we charge will never exceed the advertiser’s bid,” explains Google Mobile team.
In addition, Google Mobile is “removing minimum bids and targeting fees to allow AdMob CPC advertisers to compete for inventory under the natural forces of supply and demand.”
Adding, the team notes, “There’re no changes to non-CPC campaigns at this time. Advertisers should monitor their bids to see the effect on their particular campaigns, and be prepared to adjust bids & budgets to ensure they are meeting their volume & ROI goals.”
“Advertisers will benefit from more efficient pricing and could receive cheaper clicks depending on the inventory on which they bid. High quality ads will be rewarded with an improved chance at winning the auction,” the team added.
Also, On February 29, 2012, Google will be sunsetting the following AdWords API versions and services: “versions v13, v200909, v201003, v201008, v201101.”
“Calls made using these versions will return errors after February 29th. It is therefore critical that you migrate to AdWords API v201109 if you would like your applications to run without interruption,” mentions Katie Miller, AdWords API Team.
Google TV Ads to help both advertisers and partners get the most from TV advertising announced an update to its service that enables operators to easily opt-in and contribute these narrow slices into the Google TV Ads national inventory pool. As thousands of these slices are aggregated, this pool represents a large national audience that marketers can then customize to their audience goals.
The Google TV Ads team also notes, “Over the past year, we’ve seen a 6-fold increase in the number of ads aired per day as our household reach across cable and satellite operators has tripled.”
In other Google news, Anne Rice, Southern American author of “Interview with the Vampire, The Witching Hour, and Angel Time: The Songs of the Seraphim”, is coming to Google headquarters to discuss her latest book, “The Wolf Gift,” on Friday, February 24 at 10am PT, blogged Google.
You can submit your question online between now and Feb 23 at midnight PT, and it could be asked during the Interview with the Vampire.
Google will also live broadcast at Authors@Google YouTube channel.