Google released a “eBay Social Shopping Gadget” Alpha for Google Friend Connect, so webmasters can easily add "social shopping" functionality to their website /blog(s). “eSS gadget lets users browse on eBay same way if they were on eBay, and also allows them to share their shopping experiences. In addition to searching entire eBay.com, users can also at a glance on details and watch items within auctions or buy-it-now listings. If users already use eBay, then they can easily link their eBay account to their GFC account, which'll let them monitor their eBay watch list from eSS, receive personalized recommendations and bid and buy directly using eSS. eSS gadget enhances your site's appeal by adding social features, allowing you to customize eBay recommendations and listings to suit your site content,” states Google.
To install, visit Gadget Gallery by logging into GFC and click "Gadgets" link on left-side, then click "All gadgets" tab to locate eBay Social Shopping Gadget.