According to the Newspaper Association of America, U.S. print newspaper classified advertising was worth about $17 billion in 2006. The category has been under pressure for years from top online verticals, some of which are owned by newspapers, eBay, Craigslist and, now, new aggregators and destinations such as Oodle , LiveDeal and Edgeio, among others.
Now eBay has brought its Craigslist-inspired classifieds marketplace, Kijiji, to the U.S. market. The auction site acquired a 25 percent stake in Craigslist in 2004 and launched Kijiji in early 2005 outside the U.S. eBay owns Rent.com in the U.S. as well as other classifieds listings sites in Europe.
According to comScore, as of mid-2006, there were almost 180 million monthly visitors to U.S. classifieds destinations. Craigslist was the category leader at almost 14 million uniques. Those numbers are undoubtedly larger now.