eBay announced it has acquired Milo, a leading local shopping engine that provides consumers access to accurate, real-time, local store inventory and pricing, giving them even more choice and flexibility when shopping online.
By acquiring Milo and integrating its technology into the eBay.com platform and mobile offerings, eBay will be able to provide consumers with access to millions of products from approximately 50,000 stores across all 50 U.S. states. Additionally, eBay sellers will have the opportunity to reach more shoppers.
eBay plans to integrate Milo's local product feeds into both its online marketplace and its leading mobile apps, providing millions of U.S. shoppers with accurate, real-time product pricing and local product availability inventory. eBay's barcode-scanning iPhone app RedLaser will soon be available with the addition of Milo local results.
Milo on its blog said: "We're extremely excited to bring local shopping to eBay and believe that the combination of our two companies will provide tremendous benefits to both our existing and future users and partners."