Google Affiliate Network releases a new advertisers centric feature Dynamic links, that help serve more relevant affiliate ads including (multiple creatives and Flash support) to users.
""Dynamic links" give advertisers the ability to serve geo-targeted ads, rotate and optimize creatives, automatically schedule and update ads, and more," informs Google.
Further, since Dynamic links automatically update based on changes an advertiser makes even after the ad has been placed on a publisher website, "publishers will be able to serve the right advertiser creative to their audience, helping increase the opportunity for conversions and revenue via the affiliate channel," google added.
To place these ads, publisher, just need to sign into their account, "click the Links tab and filter by Dynamic links to find available Dynamic links." Once the ads are selected, get the code and post to your website.
Here is a list of features that Dynamic links offering:
- "Optimized - Set up the ad so creatives rotate evenly at first. As links generate activity, higher-performing creatives will get more exposure.
- Scheduled - Set up all limited-time promotions so publishers only need to use one tag to show the most up-to-date affiliate ads.
- Targeted - Set up country or US state specific targeting for localized creatives. Each creative can contain its own custom location targeting to country or US state.
- Inventory selection - "Advertisers can create Dynamic links for any ad size and can associate any number of creative images or Flash rich media assets with their ads," informs Google. "Ads are available both as Link templates as well as Publisher-specific links, and publishers can easily preview each creative within a dynamic ad."
- Performance reporting is easily accessible in Affiliate Network account," Google explains.
In other advertising news, with the new year, to fight scammers and bad actors who has one goal i.e. "make money with the help of bad ads."
Google created a new infographic summarizing their efforts to combat bad ads in 2012.
"(W)e will continue to do whatever it takes to keep our users, partners, and the web as a whole, as safe as possible. We have zero tolerance for bad ads and will keep working tirelessly to maintain the most secure advertising systems in 2013, and beyond," Google wrote.
Click to see full size infographic: