Update 09/30: Facebook today introduced "relevant ads" that protect users privacy, in a blog post, the company wrote, "as we pursue our goal of making the world more open and connected, we have designed our service to show ads that help people discover products that are interesting to them."
"We also recognize that our users trust us to protect the information they share on Facebook. Maintaining that trust is a top priority as we continue to grow."
In the last few weeks, "we have introduced several features that give marketers new ways for reaching people who use Facebook and for measuring ad effectiveness. Many other advertising companies already offer services similar to these new features," adds Facebook.
Check out this link to Privacy Page for information on new advertising features - Facebook Exchange, Custom Audiences, and Datalogix.
Update: Starting today, you can give real gifts to your friends from birthday reminders, from your friend's timeline, or send it privately on Facebook using Gifts.
Your friend can then unwrap a preview of the gift and it will show up on their doorstep a few days later.
"Just choose a gift, attach a card and send."
"You can pay right away or add your payment details later. Your friend provides their address. To make sure they love the gift, they can choose the color, size or flavor that they want, or even exchange it for something else of equal value," Facebook posted.
Facebook says, Gifts will roll out gradually, first to people in the U.S.
Dropbox right inside your Facebook Groups--let you share notes, add the latest game schedule, or post a birthday video to your group not matter wher you are.
Just like other posts to Facebook Groups, "people can like or comment on anything you share from within the group." And if you make any edits to a file you've shared, the group will get an update automatically!
To share with your Facebook group, "click 'Add File' on the group's page. Once you choose to link Facebook to your Dropbox account, you'll be able to search through your Dropbox and select what you'd like to share," the company writes.
Docs, photos, and videos shared from Dropbox will show up on the group's wall and can also be viewed on a smartphone or tablet.
For more info on how to use Dropbox and Facebook Groups, check out this help center.
In other Facebook news, Facebook SDK 3.1 for iOS with iOS 6 integration is now available to mobile app developers to easily build the foundation for a social app, Native Facebook Login and sharing functionality, into your product.
In addition to enabling iOS 6 integration support, the SDK provides advanced functionality that makes it easier to build more immersive social experiences, as well as better ways to distribute and promote your app. These features include: Native Login Dialog; Native Share Dialog.
The SDK includes several pre-built user interface controls:
- Friend Picker to help apps easily pick friends. Example: use a friend picker to choose friends to tag in an Open Graph action.
- Places Picker so apps can easily integrate with Facebook places. Example: use this picker to let users include a place with their posts.
- Profile Picture control so your app can easily show the profile picture of a user, their friends, places, or other kinds of Facebook objects.
- Login controls for easily building Login and Logout experiences.
Facebook also added support for the new iPhone 5 screen size and resolution.
- Facebook Login support across iOS versions: Lets your app work seamlessly on all iOS versions 4.0+ and integrates easily with the native login support in iOS 6.
- Easy session management: Introduces the FBSession API that manages, stores, and refreshes user tokens. You can also override default behaviors to build advanced features. It uses the modern Objective-C "block" metaphor to notify your app of login, logout and other session state changes, and it instantly integrates with iOS 6.
- Improved API support: Minimizes the code you need to call Facebook Graph, FQL, and other APIs. It natively supports batched API requests to significantly improve performance for API calls, which translate into faster, better user experiences.
- Ad analytics Beta lets you record analytics to give you information about the effectiveness of your ads and understand how people use your app.
Get started with the Facebook SDK 3.1 for iOS here.