Increase in conversion rate and return on ad spend when applying these new innovations to campaigns. DoubleClick Bid Manager intro new campaign object, slider, optimization view.
Google introducing more controls and filters for publishers to make their decisions about the digital advertising inventory to appear alongside their contents.
Insights Engine Project initiative to bring Google cloud computing and machine learning technology to DoubleClick reporting and forecasting.
Ad extensions for call-only ads go beyond standard text description in ad copy by allowing to showcase prompt and efficient services. DBM annouces features for fraud-free media supply chain.
Two new Active View bid optimization strategies now available in Bid Manager and Campaign Manager for advertisers globally.
AdWords mobile extensions now delivering tappable sitelinks, callouts, more visible content, and snippets. DoubleClick Search rolls out new upgraded inventory management.
Together, these changes help you do what you really care about — connect with customers. DoubleClick Native Ads, now available to all DFP partners.
Exchange Bidding helps publishers bring more of their programmatic demand together into a unified auction and the results have been impressive.
Google with Better Ads Standards, rolling out new publishers tools as well as built in ad blocking to Chrome. Plus new AdMob with a new mediation group and more.
Machine learning delivers more powerful ads and analytics innovations, audience insights to search ads, shared next gen of AdWords, DoubleClick and Analytics tools, integrates Optimize & Surveys 360 with AdWords.