DoubleClick Search has announced two new features for improvements in search management worflow automation: "scheduled uploads and scheduled interface edits," that will enable advertisers to work during their regular hours and still have DS work on their campaigns 24 hours a day, 7 days a week.
While the Scheduled upload is now available, the Scheduled interface edits feature is expected to roll out to all accounts over the next few weeks. The addition of these two features "contribute to one of DS's key strengths - providing a powerful, flexible workflow that lightens the management load on your team, allowing them to concentrate on higher-level tasks," the DS team stated.
Scheduled uploads means that you don't have to stay late or wake up early to do those kinds of operations. With scheduled uploads, "simply upload your bulksheet as you always do and set the schedule for when it will be processed. DS will first do an initial validation to give you a chance to make corrections before the scheduled upload time," explains the team.
Then, at the scheduled time, "DS will wake up when you're asleep, run through your changes and send those changes to the Google AdWords, Microsoft adCenter, or Yahoo! Search Marketing engines and let you know when all is done."
Scheduled interface edits will let you use the user interface to make changes to your campaigns, with following functionality:
- "Temporarily lowering the bids on keywords during weekends or during the nighttime hours, when search traffic for their products is lower.
- Scheduling one-off events, such as enabling a new campaign at midnight to coincide with the launch of a promotion," the DS team informs.
In addition to scheduling one-off edit operations to occur later, you can also schedule daily or weekly operations. For example, "you can use Scheduled interface edits to raise the bids on keywords every day at 9:00 AM and then revert those changes at 5:00 PM, so you can reach key customers at the best possible cost per click," the team explains.
To learn more, check out the release notes in the Help Center article.