DFA Analytics Beta is now available and the tool is now more powerful with incorporated standard DoubleClick Rich Media metrics include:
- Click Rate
- Backup Image
- Average Display Time
- Interaction Rate and Time
- Number of Expansions and Expansion Time
- Number of Video Plays and Average Video View Time
DFA Analytics updates the data continuously throughout the day and provides you with a quick and easy way to glance at reporting and verify that your recently trafficked campaigns have gone live and are running smoothly.
"Rich Media metrics in DFA Analytics also allow you to drill down your analysis to any level, from account on down to advertisers, campaign, site, ad and creative. Graph results to compare different Rich Media metrics such as the average display time against average video view time over time. Get deeper insight into how your campaign is performing over time by charting results by day, week or month. Go further by benchmarking a campaign's interaction rate against that of the whole advertiser. Or get a quick pulse on the success of your in-banner video ads by viewing the number of video plays your campaign is receiving," explains Google.