DoubleClick Rich Media makes interactive, video-rich advertisements for the mobile web possible with added support in DoubleClick Studio for HTML5 web standard, that help creative agencies can manage rich media ads for the mobile web in DoubleClick Studio, right alongside the Flash-based ads that they are already managing.
"HTML5 makes it possible to improve ad engagement levels among the growing number of people who browse the web from devices that don't have Flash, such as Apple iOS devices like the iPad, iPhone and iPod Touch, and all Android devices without Flash installed. With continuous growth in mobile web-enabled devices, advertisers need a way to captivate and engage with mobile audiences. This release makes that possible."
If you're interested in seeing impactful creative units on the mobile web for campaigns you're involved with, refer the information sheet embedded below.
Then contact a DoubleClick Rich Media account manager or fill out the form here.