DoubleClick for Publishers (DFP) recently added some new features to the DFP. Here is list highlighting the new features:
New freatures available in DFP and DFP Small Business:
Inline Editing for Line Items and Creatives: To help speed up the editing process of line items and creatives, you can now update several parameters of your line items and creatives from the Order Overview page rather than clicking into, and editing each item separately.
Standalone Creative Library: The new link "Creatives" on the Orders-Tab gives access to all creatives uploaded to your network where you can review them by name, advertiser, type and size. "When clicking into a creative, you have access to the complete creative object and its assignments, which allows you to make changes without first having to open a respective campaign," explains Alex Strittmatter, DFP Product Specialist.
Features in DFP Mobile:
Tagging Upgrade: Now mobile Google Publisher Tags (GPT) have been upgraded to support additional features you're familiar with from desktop tags such as asynchronous rendering.
Features in DFP Video:
Merge/Removal of Duplicate Videos: DFP now has the functionality to merge or remove duplicate videos. This is particularly useful when using more than one CMS to upload videos into DFP, which often leads to duplicates showing up.
Content Filtering: To help with the organization of your uploaded videos, you can now view them by using the following filters in the Content-Tab: name, source, source name or content ID. This feature also lets you narrow down your results by allowing you to combine filter criteria as well.
UI Enhancement for Displaying Video Content: For more controls and insights on video content, additional information has been added to the Video Content Overview page such as video preview capability, import date and targeting criteria.
Also, on June 5, Google is hosting the "DoubleClick Insights: event to start exploring some answers to these questions. Senior leaders from top agencies, advertisers and publishers will help lead the conversation -- and you're invited to join via the live stream!
Tuesday, June 5th 2012
9:00am - 1:00pm PST